Search Engine Optimisation for your business (Business SEO)
Business SEO is critical to growing your business, as consumers are spending more time online they are increasingly completing the whole process of deciding to buy, researching the purchase, and even completing the purchase online. Having an impressive online presence and being found on the Internet are key to ensuring your business will still be operating in 5 years time.
What is SEO (Search Engine Optimisation?)
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. – Wikipedia.com
Search Engine Optimisation is typically targeted at one specific website or product, but often employs back-links and articles or other media supporting websites and other online media such as videos, blogs and social media to help promote the target site. The use of these third party sites helps direct traffic to your site and also tells search engines that your site is relevant to the search term.
What is Business Search Engine Optimisation? (Business SEO)
Business Search Engine Optimisation is a strategy and process for improving your business’s online visibility, including your own company website, but also across the entire internet, via third party websites such as local news sites, Google news, social media, video, blogs, press releases, business directories and many other websites.
When we are doing Business Search Engine Optimisation, we are still concerned with getting visitors to your website, but our focus is firmly on attracting new, qualified customers to your business. In Business SEO, a client who phones your business is often worth more than one who just views your website (though both are desirable)
Getting qualified buyers and other potential customers to contact your business involves multiple steps:
- Firstly, they must need or want your product. In some industries these motivated buyers come pre-made, in others this requires substantial marketing activity.
- Secondly, they must know about your company. If you have the brand recognition of Coke or BMW, this is easy, for the rest of us Business SEO and other online and offline marketing can help.
- Thirdly, they need to find your business easily when searching online. This can be achieved through SEO, advertising and other online marketing.
- Fourthly, the need to be convinced of your ability to meet their needs and desires. Having a great product helps but sometimes there is a lot more to it.
- Finally, they need to contact you or buy from you. We need to do more than just let buyers know about you, they need to take the next step to become a customer.
Business SEO concerns itself with all these steps, and the approach must be customised to the business and their market.
People often think of SEO as being separate from Social Media Marketing and other online marketing, but for effective Business SEO MUST embrace all forms of online activity, especially social networking and social media, as these are by far the most active and enthusiastic areas of online activity, and are strongly weighted by search engines such as Google.
Similarly, growing numbers of people are spending more time on the internet using mobile devices such as smart phones and tablets, rather than traditional computers. Business SEO means making sure your company’s online presence is accessable and appealing via iPhones and other Internet enabled phones and tablets. This is especially important as consumers who are early adopters of technology like iPhones are more likely to buy other premium products and services and have higher education and disposable income levels than avarage: they are the customers you want! Unfortunately many business websites are built using technology like Adobe Flash which cannot be seen at all using an iphone or ipad. These fancy websites are also slow to load and largely invisible to search engines so can be very counterproductive to improving your online visibility.
When you want your business to stand out online, like being on the front page of Google’s search results, contact Business SEO .