Business SEO Australia offers a comprehensive suite of SEO services to get your business online, attract qualified customers and get them to take action.
There’s more than one way to get results on the web and we know them all.
As new online opportunities arise (and the marketplace is constantly evolving), Business SEO masters them and adds them to our portfolio.
Here are the SEO services we currently offer.
- Search Engine Optimization (SEO)
- Web Page/Website Design & Development
- Professional Video Creation
- Social Media and Blogs
- Online Reputation Management
- Brand Building through New Media
- Market Leadership
Note that the specific services we’re proposing for your company at this time are outlined under Your Project.
“It’s easier than you might think to excel online. Don’t be put off by terms you’re not familiar with. Don’t be overwhelmed. Just relax, leave the details to us, and reap the benefits.”
Search Engine Optimization (SEO Services)
SEO attracts more people – the right people – to your website.
Business SEO Specialises in providing SEO services for Australian Businesses.
SEO, short for Search Engine Optimisation, is the single most powerful tool on the web today. There are two basic aspects to SEO:
On-page SEO improves the quality and search relevance of your business web site. This means search engines trust your site to deliver the information people (searchers) want.
Off-Page SEO involves cultivating a network of online references and citations for your web page on high quality websites relevant to your business. These help raise the profile of your site on search engines and can also directly attract new clients. Off-page SEO for businesses incorporates:
- Business Directories (such as www.LocalDirectories.com.au, www.Truelocal.com.au)
- Social Networking sites (such as Twitter, Facebook, etc.)
- Social media (such as YouTube and other media sites)
- Industry-specific authority sites
- News sites like Google News and Yahoo News
- Industry reference and authority sites
- Blogs, niche sites and other related websites
Needless to say, the name Business SEO is not a coincidence; it’s a promise.
Web Page/Website Design & Development
Effective design makes the web work harder for your business in two ways.
Business SEO is your online consultant for real world businesses. We oversee the whole process of web design and development as part of an integrated online strategy. We employ specialist web designers, graphic designers, web developers, and multimedia producers. We project manage the entire process to ensure you get a stunning and effective online business presence.
1. Your website must be attractive, intuitive and easy to use.
You’ve got a limited window to capture and keep each visitor’s attention. Your website must clearly express your message in a way which is appealing and useful to your readers (e.g., prospects and customers).
Business SEO understands Internet user-psychology. We apply best practices of page navigation, information flow, graphics and content to promote your business.
2. Your websites must induce visitor action.
When users find your page, you want them to take action, whether it’s:
- Phoning for an appointment
- Buying your product(s) or service(s) online
- Reading about what others say about your business
- Recommending your page to a friend
Effecting the right action requires strategic planning and skilled execution. Business SEO will help you identify your goals and the desired visitor actions and build your site accordingly.
Professional Video Creation Services
With all the interest and fuss in social media (have you noticed how every corporate ad in print, TV and radio is telling you to follow them on Twitter and Facebook?) businesses often overlook the power of video. As a medium, video is the most engaging online business marketing tool. Incredibly, over 60% of internet traffic is currently video. People are happy to watch a video to be entertained or learn something. In fact, many people much prefer video to reading. Furthermore, video enables you to communicate on multiple levels for people who learn best with different styles.
Only a few years ago, getting a high-quality custom video featuring animated logos and professional editing cost between $5,000 – $10,000. The price of these services has dropped enormously, meaning we can deliver fantastic professional videos, specifically designed for your business, for only $100 – $1,000 dollars; depending on the length and complexity.
Make an impact with your customers with world class video production at a very affordable price.
Video is also a highly effective component of engaging and eye-catching web design, SEO and online marketing, so we use it extensively in most of our projects.
Social Media and Blogs
Think social media is just for teens and celebrities? Think again!
Today businesses are using social media, too; and it’s not just the big companies, either. It’s everyone from SMEs to sole proprietors, retailers to non-profit organisations.
Social media is where the action is. You cannot afford to ignore this powerful influence.
Participation in social media is extremely effective as an adjunct to a business website and SEO. Social media:
- Engages your customers online
- Builds a loyal following of brand advocates
- Helps you establish and grow your business
- Is immediate and flexible
- Is also critical for SEO
So yes, social media is important.
The good news is that you don’t have to spend your precious time tweeting, friending, posting on forums or writing a blog when you’d rather be “working”.
Business SEO will make sure you’re not left out of the conversation. We’ll set up and manage these essential social media activities for you.
Online Reputation Management
It takes diligence to avoid the dark side of the Internet.
Your business reputation is precious and your brand is valuable.
Both must be promoted — but also protected and safeguarded.
At Business SEO we’re all about putting yourself out there online — because your business benefits from being there. We do everything in our power to establish and maintain your online presence in a positive light. But that takes knowledge, and diligence.
Here are just a few of the reasons online reputation management is necessary:
- That customer who wasn’t happy three years ago complained on a forum and the entry is still on the first page of Google.
- Bad reviews on online directories stand out like a sore thumb and can overshadow good reviews.
- An unfavorable or controversial news story or review is still highly visible, in spite of the company having remedied the concerns.
The experts at Business SEO know where to look, what to look for, and how to fix these reputation-busters. Don’t leave these negative encounters up to chance. Reputation management is your best defense against having strangers, disgruntled customers or your competitors smearing your good name!
Individuals also face increasing perusal online.
Your personal search reflects your online personality as others see it.
“What happens in Vegas” stays ….on Facebook.
Are you aware what others are reading about you on the web? Is it the professional face you want to be putting to the world?
Did you know:
- 80% of recruiters use social media to research candidates
- 95% use LinkedIn
- Increasingly, companies are routinely referencing all social media sites to get a 360 degree candid picture of the candidate.
Business SEO works proactively to help you make a professional impression and keep your good name in a good light.
Online Brand Building and Market Leadership
Ready to dominate your market online?
Business SEO’s core business is comprehensive search engine optimisation and online brand building for small to medium-sized Australian businesses (SMEs).
Because every business is different, we start with a detailed analysis covering:
- your business
- your products
- your customers
- your market
- your competition
We use your business analysis to develop a customized online marketing and SEO proposal perfectly tailored to your business. This is an advanced online marketing approach requiring ongoing engagement by you or your staff (or we can provide the whole service for you).
Every business has unique needs, but all our packages involve establishing your company as the online market leader across a range of media, including industry websites, online news sites (such as Google News and Yahoo News), social media like Facebook, Twitter and LinkedIn and video sharing sites like YouTube. As well as providing high profile visibility for your business, this strategy boosts your website’s rankings in the eyes of Google and other search engines, driving even more targeted visitors to your web site.
Every business has unique online marketing needs, so contact Business SEO for a customized solution to take your enterprise to the next level.