Are Pinterest Tools Helpful for Your Business Website?
Before Pinterest was launched, many people dismissed it as just another platform used for collecting and sharing pictures. But ever since its launch in March 2010, many businesses have included it as part of their social media strategy.
These days, with over 48 million users, it has become one of the most widely used social platforms on the web. In fact, many entrepreneurs and marketers set up an account and create a profile page as a means to drive customers back to their business website.
Due to the growing popularity of Pinterest, a number of creative minds have come up with tools to help users get the most out of it. Given this fact, you might be curious to know where such tools or new features fit into the marketing picture and whether they’re at all useful.
To know the answers, let’s take a look at some of the additions available.
#1 Pinterest Web Analytics
This is social sharing site’s own analytics tool. You can use it to know what people are pinning from your website. You can also use it to see what pinners like, who they are, and what else they pin. Then, you can use the information gathered (using the analytics tool) to find out which type of content you need to provide more of on your website.
Would you like to know which pieces of your content gets pinned in real time? Well, that is what PinAlerts does for you. It alerts you whenever someone pins an item from your site. The function gives you the chance to respond quickly to those sharing your content. In return, you get to engage more with your audience, which is a factor in keeping them coming back to your website.
This tool is pretty straightforward to use. You just have to place a URL into the box and select from either the “Pin to Pinterest” or “Pin Full Page” options from the drop-down menu beside the “Snap!” button. Then, take a snapshot of your website and post it on Pinterest.
Wishpond is not difficult to install and is suitable for mobile sites too, which is great news for your company page given the number of people who use smartphones to look for business info and offers.
Wishpond tool provides an additional visual element that helps keep visitors on your site. Not only this, it increases the engagement within your boards on Pinterest.
Have you always wanted to find out which of your pins drive the most traffic to your site? This is exactly what HelloInsights lets you know. Through the information provided by this tool, you can tailor your Pinterest boards to help bring more visitors to your company website.
FINAL THOUGHTS ON PINTEREST TOOLS
The tools presented above may vary in their functions, but they have one thing in common: they are all useful when it comes to helping your business website. In fact, these are just a few of the tools you can use. So go ahead and try some of them out to see what they can do for your site.
ABOUT THE AUTHOR
Richard Eaves is a Digital Marketing Specialist for Smart Traffic, a company providing SEO services to help businesses increase enquiries, sales, and web traffic. He oversees 300+ campaigns for the company.